principals.
Shannon O'Toole Art Director
The creative lead at Soda Design, Shannon's primary role is guiding concept development, turning strategies into compelling visual solutions. High creative standards and a strong visual vocabulary are the hallmark of her work.
Shannon began her career as a graduate of the Emily Carr Institute of Art + Design's Electronic Communications Design program. She has worked with a number of large design firms, including Tribal DDB and Cossette Communications. In 1997 she founded Soda Design.
James O'Toole Producer
James specializes in web programming and acts as project manager for most of Soda Design's projects. His decade of industry experience has been driven by a desire to exceed expectations. He is passionate about creating sustainable, intuitive systems that scale with the changing needs of our clients.
James has a BA in English Literature and an MFA in Creative Writing, both from the University of British Columbia, in addition to his training in web programming and online content delivery. He joined Soda Design as a producer in 1999.