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brand + identity

Integral to success is perception. The physical identity you assume - your look and feel - is established through a comprehensive approach to materials and form. More than simply a word mark, font, logo or colour system, it is a unified and coherent language for visually communicating who you are.

Your brand is the message that is conveyed to the outside world through form, medium and quality - the language of your identity. This language is directly responsible for the visceral response of your audience,

and in turn, their feelings about your company, your products and services; it informs them of the intangibles.

We help you control, focus and refine that message. When guiding you through the visual landscape, our destination is always to assure your value is embedded into the mindshare of your customers.

web + interactive

Any web project must go through three equally-important phases: creative, production and maintenance.

At the heart of what we do is creative. Our strength is in presenting our clients in a clean, intuitive, visually stimulating fashion that acknowledges their philosophy and focus.

Production is the nuts and bolts, the electronic delivery of your message, whether it be through html, flash or other delivery systems. All of our web projects are hand-coded to ensure

maximum cross-platform, cross-browser compatibility and provide a smooth, consistent user experience.

Lastly is the most often neglected aspect of a web project: maintenance. Like any resource, your website is only as useful as it is current, so constant monitoring and updates are essential for success. With post-launch campaigns and regular, professional, seamless updates, we can help ensure continued interest in your site.

print communications

Communication objectives and obstacles are different for every medium - solutions must harmonize with both context and medium. A clever ad that ignores the guiding principals and values of a company does more disservice than good, as would business cards printed on looseleaf paper. Materials, context and message must all be aware of and inform one another.

Stationary, advertisements and reports are all long-term collateral. Unlike the web, they exist in physical space and last longer in your customer's

environment than the time it takes to view them. What makes effective print communications such an invaluable asset is that they are physical objects that must be responded to. Our job is to make sure that response is always positive. A successful project is one that causes a positive response with repeated viewings so that it continually feels fresh, vital and informed.